Zhejiang Tianjie Industrial Corporation

Notification of adopting new company VIS

In order to expand overseas’ market and adapting the trend of globalization, our management team decided to enable the new VIS into use. The new VIS will take effect immediately after the release of this notification, and the previous VIS should stop using in the meantime (the previous VIS on the finished or semi-finished wires and cables including packaging materials will remain valid until they run out).
Interpretation of VIS:
The new logo is inspired by Tianjie's Pinyin "Tianjie". The font is composed of equal thick lines. The overall style is simple and international, which is the current design trend. 
The font "A" in the new logo is graphical, which is similar to a signal tower. Firstly, it emphasizes that Tianjie is in the wire and cable industry; Secondary, it is also like an upward arrow, implying that Tianjie is pioneering, enterprising, and focusing in the industry.

Meanwhile, the "square" in the lower middle part of letter "A" is transformed into a prominent memory point, the integration of this square color block highlights the whole new logo, which symbolizes that Tianjie is doing the practical works of serving people and benefiting thousands of families.